VISUAL CONTENT- Creating Valuable Marketing Email Resources

I created email marketing campaigns for WeSUP Paddleboard Centre. Using the Mailchimp platform enabled me to make the emails interactive and engaging, as well as keep to the brand bible. 

Earlybird Membership Reminder    

This email was used as a prompt following previous contact with previous members of the club. We offered a discount membership rate for returning customers, and this was a reminder that the offer was running out. I chose the image carefully- it evokes the calm, quieter world of Autumn/Winter paddleboarding, and the choice of the group from behind makes readers feel as though they need to catch up and not miss out. I kept the information brief, as it was a follow-up email, and used a template to keep the formatting interesting, offering extra information in the form of website links. I sign off with a positive, inspiring message, and another opportunity to buy the product. 

Striking imagery, strong brand identification (logo and branding colours), and key messages open the email.


Button format means information can be scan-read and actions can be taken with great ease.

All images copyright WeSUP Paddleboard Centre